Posts Tagged ‘newborn’


Knox Leon & Vivienne Marcheline dot coms

July 14, 2008

This post is about… babies, celebrity brands and web domains.

Two days ago the world held its breath waiting for Angelina Jolie to give birth to twins. The media and paparazzi hysteria about this event is not surprising at all. They are, of course, following every move of the most beautiful and successful Hollywood couple 24/7.  What surprised me  was the short note in one of the very first reports of the news, that on the day the babies were born (July 12, 2008), even before their birth was announced to the media, the lawyers of Brad Pitt and Angelina Jolie purchased all possible domain names for Knox Leon and Vivienne Marcheline.

celebrity baby name domains taken

celebrity baby name domains taken

Just Jared reported 24 different variations of the babies’ full names were purchased by the star couple’s lawyers immediately after the twins’ birth. The extensive list includes all possible “.com”, “.org”, “.net”, “.biz”, “.info” and “.us” domains.

I am wondering – has this ever happened before? I mean with other celebrity babies? Well, if it has not happened so far, it will start happening, since the Brangelina couple are definitely trend-setters. I could not find information on the web confirming that the name domains for the other Jolie-Pitt kids have been bought off like this. Are the twins’ names more special than the other children? Is their parents’ top concern to prevent people from taking advantage of the Jolie-Pitt brand on-line?

In a discussion about this with friends today, I heard a suggestion that perhaps all parents should do that – buy the domain names for their children even if they are not celebrities currently. Then, one day they can blackmail their own kids, who become famous and sell them back their on-line brand names. Sounds crazy, but think about stars estranged from their parents, like Angelina Jolie, who does not want to have anything to do with her own father. What would have happened, if he had registered and possessed her domain name? Would this be a reason for serious conflict and further divide or something that could perhaps bring them closer together as a family?