Posts Tagged ‘dating’

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Matching Niches

July 25, 2008

The Long Tail

I am fascinated with the topic Shannon raises in her blog entry on “The Long Tail & Dating“, because I just realized I have been there. I am a living example of The Long Tail applied to dating. I did indeed find my special one on Match.com little less than a year ago. Also, there is one more person I know, who did this successfully, after I encouraged her to try, based on my positive experience with the online dating service. Even though I often joke about that I should be a paid spokesperson/endorser of Match.com – no, I do not receive a fee to promote it. I have not even considered taking the time to go back to Match.com and share my “success story”. Instead, I just informally encourage single people who do not want to be single anymore to try it with the warning that it is what you make of it. The service is just a tool, but it is up to you to be honest about who you are and be specific about who you are looking for. As with all things, destiny and luck play a role, but they are definitely aided by your conscious attempt to change the situation for yourself.

Filling out a form to find that special someone seems hilarious. It did seem mechanic to me at first – marking with checks my preferred options. Almost like ordering a meal or choosing a piece of clothing. That is why I like to say that my boyfriend came to me “out of a catalogue” and “tailor-made”. Now that I think of it – he is as imperfect as my own online search criteria 🙂 But seriously, the system works in a very customized way, which saves you many questions/doubts you would have for someone you met the traditional way. I am not saying it is safer. I am only saying it’s easier.

In her blog Shannon quotes The Long Tail that “there is something for everyone” out there to find on the web. When we apply The Long Tail to dating and relationships, it would sound like: There is someone for everyone. Reminds me of a Bulgarian saying from the pre-Internet era: “There is a passenger for every train”. And if we are talking about niches, what could be more specific and authentic than another human being. There are no replicas of people and even the most rare products/things on the (online) market have copies. So, the web simply helps us find this unque one person for us, when he/she is missing in our life. An almost devine function, isn’t it?! The amazing part is how random and yet precise online matching is.

I agree with Shannon that the Internet has changed markets and has influenced our personal lives as well. And to the opponents or disbelievers of online dating I would respond: If we are as picky as to what piece of software or pair of shoes we want (to buy online), why would our search for a relationship be less careful than that? I did it once and it worked at once. So, I am a believer. 

There is one questions that people in love ask each other, when they finally meet: “So, where have you been all this time?”. My “Long Tail” answer to today is: “In a special niche, waiting to match your search criteria”.

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